Logo In Real Life Notes for a social history of visual identity photographies Comment échapper au piège de

Comment échapper au piège de toutes ces horribles mondanités

Kunstgewerbe Museum (Cologne)

neveu de Gio Ponti et fils d'Alberto Rosselli

scholarship and fantasy

ces clichés dressent un portrait collectif et singulier

Logo In Real Life Notes for a social history of visual identity photographies Comment échapper au piège deAn historical and critical reading of graphic design's icon, the logo, in its actual lived context. This is the untold social history of logo's: where logos start living In Real Life, where they move away from corporate identity manuals and brand guidelines. This is where they do they encounter memes, counterfeits, protests, fashion, pop culture or counterculture more organically. Should we come to another understanding of logo's? The book both