Changing the color of the package was not an option, as Washington Hill had spent a lot of money on those colors
It was the first multi-market, primarily digital campaign designed to change tobacco-related beliefs among LGBT young adults
Legal medicine, 15(3), 115-121
For those who may not be ready or willing to take the leap into a smoke-free life, switching to these alternatives becomes a game-changer, drastically reducing the harm while still allowing for personal choice
In Decision Making, Affect, and Learning (eds Delgado, M
Cultural context While the meme exists in a specific cultural moment (the public embracing "prestige TV,' the cultural phenomena of True Detective and Matthew McConaughey as a serious actor) the meaning itself has grown beyond that, to indicate our cultural hyper-fixation on certain topics and the excess and accessibility of online culture, as a whole