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Creative, targeting, messaging, and product strategy all benefit from understanding the needs of this growing group

Support healthy weight management Poor gut-brain communication can lead to overeating, digestive discomfort, and mental fog, which could lead to weight gain

doi:10.3945/an.114.007955

For a deeper look at why protein matters alongside supplements, our article on how protein helps with weight loss covers the muscle-preservation side of the equation

Cardiovascular benefit takes years to accrue: the SELECT trial showed a 20% reduction in major cardiovascular events over a median 3.3 years

Losing weight isnt just a physical process: it changes your relationship with food, with your body and, sometimes, with your social circle