- behavior change platform moving into GLP-1 - : Tatari (Philip) - put Ro's GLP-1 story on national TV, 50% weekly jump in new patients Hudson Media Co (Yesenia) - drove Hims & Hers to 280% YoY revenue growth Rain (Robin) - launched Calibrate to its biggest signup month ever Media by Mother (Kathy Richter) - ran Found's "Not for Every Body" across CTV, social, and audio Roveia Health (Harsh) - rebuilt TrimRX's Meta and Google creative, cut acquisition costs Lantern (Seth) - scaled Weekend Health from launch to $25MM ARR in 15 months Drip Digital Media (Alex) - scaled Eden with 337% revenue growth and 50% CPA reduction Webtopia (Tristram) - scaled Fella Health's paid social from 5 to 40 ads/month BENlabs (Peter) - pivoted Noom's creator campaigns to education-led, 90% LTV lift Creekside Marketing (Samuel) - rebuilt Join Piper's Google Ads with missing audiences - & : Novo Nordisk - makes Wegovy and Ozempic, the drugs that started the GLP-1 wave Eli Lilly and Company - makes Zepbound, the fastest-growing GLP-1 entrant If you're running GLP-1 paid, DM me

J Clin Endocrinol Metab (2011) 96(6):185963
Timely evaluation by a healthcare professional, such as Dr
The GutImmune Connection The gut houses trillions of microbes that educate the immune system
Theres typically a dose-escalation schedule to reach the target dose, which helps minimize side effects but requires patience and adherence
Sofina Ahmed emphasized the importance of doing so