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It enhances the products appearance and makes them more attractive

Nonnemaker, J., et al., Initiation with menthol cigarettes and youth smoking uptake

Reynolds Research Department points out that capturing the young adult market is vital because "virtually all [smokers] start by the age of 25" and "most smokers begin smoking regularly and select a usual brand at or before the age of 18." In July 1997, under pressure from the impending Mangini trial, Congress, and various public-interest groups, RJR announced it would settle out of court and voluntarily end its Joe Camel campaign

On June 12, 2015, the Kent brand was sold to R.J

It shouts luxury without running you broke

Just make sure its safely packed and not loose in your bag