Throughout the years, marketing and advertising claims by the defendants regarding its product have included natural, additive free, 100% additive free, organic, unadulterated tobacco product, certified organic tobacco, and 100% natural. While the companies would never acknowledge why they use these terms and make these claims in advertising, the intention is obvious: to give consumers the impression that Natural American Spirit cigarettes pose fewer health risks than the regular cigarette
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However, users and the public may not be aware of these unique harms, impacting their perception of harm from using e-cigarettes
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One of the most common patterns of nicotine use among addicts is how it is used in certain scenarios