brands of light cigarettes Cigarette packs get colorful for 'light' label ban – San Diego Union-Tribune Esse Light – Cigarette Brand

[15] Claiming that filtered cigarettes literally "filtered out" much of the harmful tar and carcinogenic particles found in regular cigarettes, tobacco companies promoted "relative product safety" in order to convince smokers to continue smoking

[14] Because filtered cigarettes were depicted as relatively safer and less harmful, smokers who were concerned about tobacco's negative health impacts were led to believe that by switching to filtered cigarettes, they would minimize smoking's detrimental impact on their health

Unlike machines, human smokers are often heavily addicted to the nicotine in cigarettes, and consequently, smokers alter their smoking behaviors in order to consume the amount of nicotine required to satisfy their cravings

This is where the mischief came in

Introduced in 1876 by Carl Conrad & Co

A unique feature that sets it apart from its peers, it provides convenience wrapped in a stylish package