WHO is pleased to announce the theme for the 2025 World No Tobacco Day (WNTD) campaign: Unmasking the Appeal: Exposing Industry Tactics on Tobacco and Nicotine Products. This year, the campaign will focus on revealing the tactics that the tobacco and nicotine industries use to make their harmful products seem attractive
It is just as good, and even better than some specialty tinned pipe tobaccos
History seems to be repeating itself
It offers a pathway to: ban point-of-sale displays and branding regulate e-cigarettes, vapes, and heated tobacco We need laws that match the science, not weak ones that let prevention fall behind profiteering
They are the Real Deal
But legislators must decide on a legal age of majoritythe age at which a young person is allowed to vote, enter contracts, apply for credit, serve in the military, and buy alcohol, tobacco, and other products considered inappropriate for children