Under its contract with H&V, Lorillard assumed sole responsibility for any harmful effects. It launched Kent at a press conference at New Yorks Waldorf-Astoria, touting the Micronite filter as the greatest health protection in cigarette history. Playing on the publics gee-whiz faith in science and technology, Kent ads told a glamorous, if vague, back story of how the quest for a new filter ended in an atomic energy plant, where the makers of KENT found a material being used to filter air of microscopic impurities. What is Micronite? another ad asked
It also said the nicotine content of both heated tobacco sticks and cigarettes is of low relevance to consumers, pointing out the differences between nicotine content, emissions and exposure (the amount absorbed by the user)
Brand Selection: Murphy USA typically stocks a range of brands, ensuring that you can find your preferred choice
Sold in a 6-master case format at Costco Business Delivery
Archived (PDF) from the original on 14 November 2008
Wooden case