In the next two years, Marlboro was re-released as a filter cigarette that targeted men (it had previously targeted women, with a beauty tip to protect the lips), and Winston was introduced with an advertising budget of $15 million
Im wearing it as I type this, just to make a point
So was it advertising or role models that influenced the next generation of smokers
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Either way, the legal dispute over the fate of non-menthol tobacco products in California, he says, will have major implications for how effective any federal ban might be