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The Build-Up to Marlboro Friday Roger Enrico, CEO of PepsiCos Frito-Lay subsidiary, in May 1993 stated Marlboros decision was more monumental than New Coke and would be studied in business schools for the next century.4 Harvard Business School indeed published a case study in 1996

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Taken together, they lead to a plausible continuous squeeze on the tobacco industrys future profitability

The quality of these " Easy Fill

So to summarize: vape is indeed much cleaner than cigarettes, but if you really want to smoke them every day, don't expect them to be harmless