While branding benefits cigarette packaging on their end in the same market
Studies show that, when compared to other nicotine replacement therapies, users of nicotine vapes are twice as likely to quit smoking
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Adolescents have more difficulty understanding the long-term health risks that are associated with smoking and are also more easily influenced by "images of romance, success, sophistication, popularity, and adventure which advertising suggests they could achieve through the consumption of cigarettes"
[60] Vaping nicotine using e-cigarettes differs from smoking traditional cigarettes in many ways
Power levels that produce aerosol beyond the ability of the wick to resupply the liquid to the coil may result in overheating of the atomizer coil and consequently overheating of the e-liquid 10,11