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By 1978 the combined marketing efforts of Kool and Newport had grown the US market share for menthols all the way up to 28%, with some 70% of Black smokers preferring menthols over regular cigarettes a shocking disparity against the 30% of white menthol users

Murray, 1986

McGillicuddy LT, Fromm JA, Hollstein PE, Kubek S, Beroukhim R, De Raedt T, et al

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IQOS isnt currently available in the US due to patent disputes between Philip Morris and BAT, plus ongoing FDA regulatory concerns about health risks and marketing practices

This is the first scene that seemed truly inspired to me