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In a series of studies involving more than 1,000 regular smokers, it tested colours such as lime green, white, beige, dark grey and mustard
Morris Coats, A Note on Estimating Cross-Border Effects of State Cigarette Taxes, National Tax Journal 48:4, (December 1995), 573-584, Mark Stehr, Cigarette tax avoidance and evasion , Journal of Health Economics 24:2, (March 2005), 277-297, [4] Shu Wang, David Merriman, and Frank Chaloupka, Relative Tax Rates, Proximity, and Cigarette Tax Noncompliance: Evidence from a National Sample of Littered Cigarette Packs, Public Finance Review 47:2 (March 2019), 276-311
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While the race to win the fickle hearts of Chinese smokers isn't over by any means, domestic tobacco giants including China's largest cigarette maker Yunnan Hongta Group have already begun to fret over foreign competition