The deals off. Im guessing Don kept some of the under-the-table money
doi:10.2105/AJPH.79.5.613
Although Morleys mostly disappeared for a while during the '70s and '80s , due to the government not wanting TV shows and films to encourage audiences to smoke and thus banning any advertisement for cigarettes, the fictional brand later became renowned thanks to The X-Files
The American Nonsmokers' Rights Foundation tracks which lower levels of government have acted here
When Gus explains his cigarette metaphor: Its a metaphor, see: You put the killing thing right between your teeth, but you dont give it the power to do its killing. (chapter 1, page 20) 3
If anything, this can cause more anger and frustration, which can ultimately backfire and lead them back to smoking