For the first audience, that's fine, but for the secondnew usersit creates some of the same issues that came with nicotine addiction via cigarettes
The FDA defends the lengthy review process, citing its mandate to study the potential impact of new or modified products on the population as a whole

State Any tobacco product containing, made of, or derived from tobacco or that contains nicotine that is intended for human consumption or is likely to be consumed, or hemp product intended for smoking whether smoked, heated, chewed, dissolved, inhaled, absorbed, or ingested by other means, including a cigarette, a heated tobacco product, a cigar, pipe tobacco, chewing tobacco, snuff, snus, nicotine pouches, liquid nicotine, nicotine vapor product or other alternative nicotine product, any electronic smoking device and any substances that may be aerosolized or vaporized by such device, whether or not the substance contains nicotine, that can be used to deliver, aerosolized or vaporized substance to the person inhaling from the device, including, but not limited to e-cigarette, e-cigar, e-pipe, vape pen or e-hookah, including any component, part, or accessory, whether or not sold separately or whether or not any of these contain tobacco or nicotine, including, but not limited to, filters, rolling papers, blunt or hemp wraps and pipes

Tax hikes have caused a nationwide black market for cheap illicit cigarettes
Conclusion In the battle of vaping versus smoking, 1 vape vs
blu eCigs conscious choice to offer a product that was clearly not mistaken for a traditional cigarette when in use is evident by its decision to use a black casing and blue LED