Moreover, tobacco companies often leverage these screens to bolster their brand presence and product visibility, incorporating logos, advertisements, and other branding elements to captivate customers
Unfired, unused
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FCTC Article 11 describes recommended packaging and labelling of tobacco products, including the use of text and pictorial warnings, plain packaging, and the removal of misleading branding elements 8
This was a long way from how the cigarette was marketed in the early part of the 20th century, as seen in this example from the 1918 Seattle Times