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The merger would bring together some of the tobacco industry's best-known brands, including Lucky Strike, Rothmans, Dunhill and Camel cigarettes

Rizla Flavour Infusions launched by Imperial Tobacco He continued: Brand loyalty has always been a strong purchase driver in tobacco and research shows that 82% of menthol and crushball smokers will remain with their usual brand, while 70% are expected to switch to a smooth or full flavour variant when the menthol ban arrives

Now that you know how much you smoke, ask yourself what is realistic as a goal for cutting down

Lee Johnson is a writer at CBD Oracle who has been covering science, vaping, and cannabis for over a decade

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