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Women who smoke also face the increased possibility of having a premature delivery, low birth weight babies and congenital defects such as cleft lips
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Key steps include: Country-Specific Research: Do not assume that FDA compliance in the U.S
Evidence from plain packaging simulation studies shows that progressively plainer cigarette packaging, incorporating larger HWLs and fewer branding elements, was perceived as less attractive,19 ,20 reduced false beliefs about tobacco risk14 ,17 and was associated with cessation intentions.8 ,20 Wakefield and colleagues have conducted a number of online simulation experiments, exposing participants to pack conditions which vary by brand, degree of plain packaging19 ,21 and HWL size.20 The studies found that packs with progressively fewer branding elements were perceived as less appealing overall,19 larger HWLs combined with plain packs reduced adolescents positive ratings of packs,21 and presentation of plain packs compared with branded packs increased participant intentions of not purchasing a pack.20 However, none of these studies examined differences in effects by socioeconomic status (SES)
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