Quitline launched the Ive been there, and now Im here television campaign in 2016, featuring Quitline advisors
Historically, cigarettes were a symbol of womens liberation: Group of girls puff at cigarettes as a gesture of freedom, read the headline on a report of a 1929 feminist rally, and even delicate lady brand Virginia Slims used the vaguely yass girl slogan Youve come a long way, baby
Stripped back, transparent and styled more like a luxury accessory than a vice, it sat comfortably alongside the see-through bags popularised by luxury grocer Erewhon - making the product the hero through restraint, not branding
One pack-year of exposure to tobacco smoke equals 7300 cigarettes (= 1 pack/day * 20 cigarettes/pack * 365 days/year)
Provides highly effective results that are achieved in a relatively short space of time
This is the difference between temporarily masking an odour and chemically removing the compound responsible for it