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[16] References [edit] "Brands"
Effective content should go beyond abstract health risks to include addiction, social acceptance, appearance, fitness, financial consequences, environmental harm, and religious values
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A useful analogy that has been used is that arguing over the difference between roll-ups and straights is like arguing whether its safer to jump out of the 20th or 15th floor of a building either way youre going to hit the ground and die. Professor Edwards said that tailored mass media campaigns, such as Smoke Free South Wests Wise up on roll-ups initiative, could correct misconceptions that roll-your-own cigarettes are less hazardous to health or more natural. Join our commenting forum Join thought-provoking conversations, follow other Independent readers and see their replies Comments
Its an important distinction for policymakers, lawmakers and health care providers who are focused on preventing young people from smoking in an effort to curb the number of adults addicted to nicotine