However, we believe that both approaches serve to reduce the harm caused by smoking, though for very different reasons. According to him, it has been hypothesized for many years that a high nicotine tobacco when combined with a low tar yield cigarette design will result in smokers inhaling far less smoke and far less tar, both considered to be the primary disease-causing agents of cigarettes
Mello NK, Mendelson JH (2002)
VUSEs portfolio includes four products in a range of formats and nicotine strengths to provide options for adult smokers seeking an alternative to combustible cigarettes
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Eleven years later, JTI launched a new line of Less Breath Smell product, Mevius LBS in September 2019, which, according to the company, reduces the smell of cigarette inside the mouth
