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Smoking cigarettes is the leading cause of preventable death in the United States, causing over 480,000 deaths yearly

Smokeless tobacco products and nicotine products are gaining traction as consumers increasingly seek alternatives to conventional tobacco

Theres no doubt that brands should pivot, he says

Instantly, the image conjures up the endless tabloid photos of Moss in the early Noughties travailing the city streets, cigarette in hand, wearing the kind of midriff-baring tops and oversized Olsen-style shades found in Eshs recent collection

The term can refer to different products depending on the country and manufacturer

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