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His Chicago-based agency had built a reputation for developing enduring consumer brands, with campaigns such as the Jolly Green Giant and Tony the Tiger

More doctors smoke Camels. In 1946, under increasing pressure and bad press about the link between lung cancer and smoking, Camel brand cigarettes launched an advertising campaign with the aforementioned slogan to offset some of the attention away from the mounting evidence

2, based on its reputation as one the most famous cigars ever made

And this directly affects the traditional target audience of cigarette manufacturers, because the tobacco industry needs young people

Circa: 1950's

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