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A 2016 study found that exposure to ads triggers cravings for traditional cigarettes among current smokers and reduced intentions to remain abstinent among former smokers

To downplay that inconvenient fact, tobacco companies spend huge amounts of money to convince people to either start smoking, or switch to their brand

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Merging Altria and PMI's businesses would allow the combined company, which already sell the same cigarette brands, to work together on new products, or at least that's the thought, according to people familiar with the company's thinking

A reliable seller should not avoid basic compliance questions

"We are going to save lives that way." Les Hagen is with the anti-smoking group Action on Smoking and Health