We are also committed to valuing different perspectives, experiences, and talents to improve the company's potential for optimally achieving its business objectives
But in 2003, with domestic revenues waning due to greater competition from abroad and a gradual reduction in the number of Chinese smokers, it launched what it dubbed the Go Global strategy to start exporting significant amounts of cigarettes around the world
British American Tobacco plans to reduce its workforce by about 20% as it pushes ahead with an AI-led restructuring aimed at cutting costs and boosting profits amid regulatory pressures and product launch delays
BAT also holds substantial stakes in Reynolds American and Indian Tobacco Company (ITC) of India
Its principal activity is the manufacturing of cigarettes, smokeless snus, cigars and pipe tobacco
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