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Beyond aesthetics, cartons contribute to brand recognition and consumer loyalty

By the time we visited in the spring of 2022, the factory had been open for more than a year and had already attracted clients like La Sirena, Matilde and Warped

That's why many brands wrap their cartons in a cigarette pack sleeve, an outer film layer that keeps packs together and protects them from moisture

Over time, these cells may not regenerate as effectively, leading to a decrease in the number of functional taste buds and olfactory receptors

Weve known that for at least 50 years and yet millions still smoke, and thousands more pick up the habit every year

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