If a customer walks in and a retailer knows that they are a Marlboro Gold smoker and can immediately grab it when asked, its better than walking into a store where they dont you and maybe doesnt know the category
Chris Tuell, clinical director of addiction services at the Lindner Center of HOPE at the University of Cincinnati College of Medicine , in an email to Fox News Digital
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Basically, it's smoking a cigar before lighting it
This effect is often why smokers feel the need to light up a cigarette during stressful situations
