But this isn't all that British American Tobacco is doing
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It has been estimated, for example, that only about 4% to 7% of people are able to quit smoking on any given attempt without medicines or other help
doi:10.1093/oxfordjournals.aje.a010148
"Ley 28/2005, de 26 de diciembre, de medidas sanitarias frente al tabaquismo y reguladora de la venta, el suministro, el consumo y la publicidad de los productos del tabaco" [Act 28/2005, dated 26th December, on health measures against smoking and regulating the sale, supply, consumption, and advertising of tobacco products]
Here are four common misconceptions about e-cigarettes, and the scientific evidence against them