Address of Registered Office: 16-18 Barnfield Road, Tipton, West Midlands
It nods to the brand's history and creates a memorable mark that aids in rapid brand recognition
The traveller seeks a goal, but the dancers move blindly and aimlessly among the points of the compass
Filters were seen as safer for smoking but Marlboro needed a radical rebrand to get this message over
SMOK Stick V9 Max The spiritual successor of the Stick Prince, the SMOK Stick V9 Max featured a series of improvements, but also some questionable design changes
Marty Barrington, the CEO of Altria Group, announced at a consumer conference last fall that Marlboro had outscored every major competitor for brand equity -- a measure of customers' likelihood to choose a product over similar options in the marketplace