It's the last of the nation's major tobacco companies to market an electronic cigarette in an industry wide push to diversify beyond the traditional cigarette business, which has become tougher in the face of tax hikes, smoking bans, health concerns and social stigma
Hand-rolled with premium tobaccos, these cigarillos deliver a smooth and balanced flavor profile with notes of cedar, mild spice, and subtle sweetness
It was done with an eye toward lowering the ratio of smokers to its entire workforce by around 10 percentage points in fiscal 2018 from 33 percent in fiscal 2016
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This raises the need for a measure to ensure appropriate comparability of the degree of perceived dependence across different TNPs
So what changed, and how