There are many legal requirements they have to follow
Reynolds campaign which ran from 1940 to 1949 and claimed that More Doctors smoke Camels. In the majority of these advertisements, the More Doctors campaign slogan was included alongside other popular Camel campaigns such as T-Zone (T for Throat, T for Taste), More people are smoking Camels than ever before, and Experience is the Best Teacher. In this way, Camel was able to maintain consistency across its advertisements
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Look at the tobacco visible at the tip