R West and J Stapleton Clinical and public health significance of treatments to aid smoking cessation, Eur Respir Rev 2008
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Jamie Hartmann-Boyce of the Cochrane Tobacco Addiction Group, co-author of the review, noted that the evidence we have so far suggests that standardized packaging may reduce smoking prevalence and increase quit attempts. The UK law, passed last year, is similar to a cigarette standardization plan Australia enacted in 2012, which also features graphic health warnings and standardized fonts
The fact that users mistakenly think that they are healthier could be contributing to the lower likelihood of quitting smoking among smokers of light cigarettes, he added