It evokes nuanced flavor profiles that try to close the gap between the vaporous present and the burning past
Krishnan-Sarin S, Morean ME, Camenga DR, Cavallo DA, Kong G
Each cigarette holds 0.70.8 grams of tobacco, producing a consistent burn time that became the benchmark for the industry
VLN contains 95% less nicotine and is designed to be deliberately different than conventional cigarettes
What we know is if you make it harder for people to find tobacco and harder for people to get tobacco, and at the same time making it more expensive to purchase tobacco and limiting the places where you can use tobacco, you drive down smoking rates, he said
Some countries have tried and failed: tobacco companies used challenges (eg Brazil) or intensive lobbying (eg the USA) to prevent health authorities from taking this step