Hammerstein, as the New York Times reported on March 29, 1913, later improved the machine, writing of the inventor, Turns from Opera to Announce Perfection of a Device to Use Tobacco Stems. The sub-headline added, Means a Great Saving, He Says, as It Makes the Stems Usable and Pleasant to Smoke. So, machine made cigars are indeed less expensive than their contemporary handmade stogies
Engagement with English as part of cigarette branding may trigger aspirational sentiments, with ones ability to comprehend and engage with the language conveying educational attainment and elevated social standing (Baumgardner 2006)
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