"If a smoker takes his or her pack out 20 times a day, every time it's an advertisement and it has the endorsement of the person that's holding the pack, (exposing them to) kids that may see their parents' packs or kids that may see their friends around the schoolyard or in their community." Among the countries that have adopted plain packaging for tobacco products are Australia, the United Kingdom and France, and research has shown that removing logos, colours and brand images helps make them less appealing to consumers, including young people
Nauru has continued national anti-tobacco campaigns on various forms of mass media, including national TV and radio
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Imperial Tobacco is targeting Asian travel retail markets with its new Davidoff Freeze cigarette line, to be launched at next months TFWA World Exhibition in Cannes (Gold Village G06)
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