Retailers need to know which brands appeal to female smokers

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Reynolds Tobacco Company introduced a print and radio advertising campaign for its Camel cigarette brand, with the slogan More Doctors Smoke Camels. Although the company claimed the campaign was based on as survey of 113,597 physicians, the methodology was not described, and it is not known if free samples of Camels had been sent to doctors just prior to the survey
Natural American Spirit (NAS) a leading cigarette brand in the United States 1 markets its products using descriptors such as organic and tobacco & water. Consumers believe that cigarettes with these and similar descriptors are more appealing, healthier, and/or less harmful than cigarettes without these descriptors
Additionally, a homemade spray of water and vinegar can neutralize odors when applied liberally throughout the affected areas
The company has not yet held talks with Reynolds and said the merger would have to be approved by all the US company's independent directors