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Yet from WWI until the mid 1970s, it was accepted military policy fueled by big tobacco companies to keep troops on the front lines supplied with cigarettes as part of the war effort. This left me wondering: How many of the Greatest Generation survived WWII only to suffer later from health conditions brought on by so much cigarette smoking

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He convinced a number of genteel women, including his own secretary, to march in the 1929 Easter Day parade down Fifth Avenue and light up cigarettes in a defiant show of their liberation. 1968 Philip Morris rolled out the marketing slogan Youve come a long way, baby in 1968 for Virginia Slims that tapped into womens liberation, one of the most common techniques tobacco companies employ in order to target women. Later, the tobacco company used slogans Its a woman thing and Find your voice. The U.S