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Achieving Longevity: How Great Firms Prosper Through Entrepreneurial Thinking (Rotman-Utp Publishing) Gaslamp Fantasy Chelsea Chelsea Bang Bang isStarting a business is hard, but keeping an established company going can be equally challenging. In the long run, every business will need to adapt to changing market conditions, technologies, and competitive environments. Achieving Longevity explains how to manage those changes through entrepreneurial thinking. As Jim Dewald shows, the most successful companies thrive by establishing decision making processes that constantly engage new