The Attention Economy : Understanding the New Currency of Business MUGPROP1_Susie and creating community

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PartNumber: 22372136

The Attention Economy : Understanding the New Currency of Business MUGPROP1_Susie and creating communityAuthor: Davenport, Thomas H. Brand: Harvard Business Review Press Number Of Pages: 272 Details: In today's information flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it both internally and out in the marketplace they'll fall hopelessly behind. In The Attention Economy, the authors