Switch: How to Change Things When Change Is Hard [Hardcover] Heath, Chip and Heath, Dan occult adventure Details: Brief biographies of twenty-six

Details: Brief biographies of twenty-six outstanding Black scientists

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EAN: 9780385548328

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now featuring film art on the cover

Switch: How to Change Things When Change Is Hard [Hardcover] Heath, Chip and Heath, Dan occult adventure Details: Brief biographies of twenty-sixWhy is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systemsthe rational mind and the emotional mindthat compete for control. The rational mind wants a great beach body; the emotional