![Simplify: How the Best Businesses in the World Succeed [Hardcover] Koch, Richard; Lockwood, Greg and Marshall, Perry strength guide including investments](https://cdn.shopify.com/s/files/1/0723/8831/3378/files/51-paj-vh0L.jpg?v=1773119821)
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including investments
who eventually calls his vocal support for the atomic bomb “the one great mistake in my life”
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Simplify: How the Best Businesses in the World Succeed [Hardcover] Koch, Richard; Lockwood, Greg and Marshall, Perry strength guide including investmentsNearly all of the great success stories of the twentieth centuryright up to the present dayare stories of simplifying. Over the last 40 years Richard Koch has worked to uncover the simple principles and strategies behind every successful business. With the help of venture capitalist Greg Lockwood and supported by research from OC&C Strategy Consultants, Koch has uncovered the one uniting principle behind successful companies such as IKEA, the Boston
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